Manager • Journalist • Agent • Public Relations • Celebrity Booking

Anna Karolina Heinrich is a highly accomplished and versatile professional in the international Media and Entertainment Industry, with a partial presence in Vienna, Austria, and Los Angeles, California. With over twenty years of experience, she has carved a successful career as a Manager, Publicist, and Journalist, building a bridge between Hollywood and Europe.
As an Agent & Manager, Anna Karolina represents and guides the careers of Hollywood actors as well as European celebrities. Her work focuses on fostering connections and collaboration between the US and European entertainment industries, helping talent expand their international reach and opportunities.
As a publicist, Anna Karolina Heinrich works on building visibility for clients through strategic media positioning and communication. She supports projects in gaining attention across international media channels, including press, digital platforms, and broadcast outlets.
In her work as a journalist and editorial creator, she develops stories and media concepts across international lifestyle, entertainment, and culture. Her focus lies in shaping editorial narratives that connect audiences, brands, and public figures across different markets.
She is the founder of The Scene Daily, an English-language lifestyle magazine, and NEW MEN MAG, a German men’s lifestyle magazine focused on fashion, trends, style, and modern masculinity.
With more than 20 years of experience in the international media and entertainment industry, she continues to build cross-border visibility for clients and creative projects across Europe and the United States.